The Digital Side of Cooking with Ming Tsai
Celebrity chef Ming Tsai discusses his new book and shooting 80 complementary videos.
For most, writing a cookbook would be painstaking enough. But Ming Tsai’s latest literary endeavor is being served with a side of video. Eighty videos to be exact. To coincide with the release of his new cookbook, Simply Ming: In Your Kitchen, Ming Tsai, celebrity chef and owner of Blue Ginger restaurant in Wellesley, Mass., produced 80 Web videos to correspond with the book’s 80 recipes. “Before the actual photo shoot [for the book], I decided 'Why don’t I shoot me making the food?'” he said in an interview at Blue Ginger in September. Tsai looks to innovate with In Your Kitchen. A known chef, Tsai said TV is what got him his celebrity status, but it’s the Web he wants to tackle next. The first two videos corresponding to each chapter are…
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