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WEEI Supports 6th Annual PMC Kids Rides in Wellesley/Weston Area children ride along in event to help raise funds for the Dana-Farber Cancer Institute’s Jimmy Fund

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Little bikers ride in the fun-filled obstacle course called the “Tot Lot.” Riders ages 6 – 10 can participate in the 1 ¼ mile “Campus Adventure Route” loop as much as they want. And the “Road Challenge Route” is a gently sloping off-campus 3 ½ or 7-mile circuit meant for bikers ages 9 – 13.
 PMC Kids Rides give children the opportunity to experience the joy of volunteerism and charitable giving through physical fitness and community spirit. These rides enable children between the ages of 3 and 13 to ride their bikes and solicit sponsors to donate money to cancer research. Money raised through the event goes to the Pan Mass Challenge/Jimmy Fund, the most successful athletic fundraiser in the nation. Kids also have the option to raise funds in the name of a relative or friend fighting cancer or to dedicate their ride to a special person. The PMC Kids Rides program offers children, parents, and neighbors an opportunity to work together to create individual bike-a-thons in neighborhoods, at schools, or in business complexes.
About Entercom Communications:
Entercom Communications Corp. (NYSE: ETM), led by CEO David J. Field, is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento, and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Memphis Grizzlies, Kansas City Royals, New Orleans Saints, Oakland Athletics, and San Jose Sharks.
 
Entercom focuses on creating effective, integrated marketing solutions for its customers that incorporate the company’s audio, digital, and experiential assets. Additionally, the company has a longstanding commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
 The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes named Entercom one of America’s “Most Trustworthy Companies .”
 For more information, please visit www.entercom.com.                      

         
PHOTO OPPORTUNITIES:
Children between the ages of 3-13 riding their bikes through various courses to raise funds for the Jimmy Fund.
WEEI Water Boys and Girls playing music and games with the participating kids.
Other visual components, including silent auctions, face painting and food.
For more information on WEEI, please visit http://www.weei.com.
For more information on PMC Kids Rides, please visit http://www.kids.pmc.org/.

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