"NEW MEDIA" and Buying or Selling Homes

Hi Everyone,

My name is Evan Walsh, member of The Walsh Team and Real Estate Agent for

William Raveis Real Estate - Wellesley, MA. Besides being an agent I am also

completely emmersed in  Social Media Marketing (Facebook, Twitter, Linked-in,

etc.), website building (walshteam.com) and blogging- both for my own

website as well as other local sites including Dover-Sherborn Patch, Medfield

Patch, Wellesley Patch and Westwood Patch.

In today's real estate game, with interest rates fluctuating, buyer confidence

wavering and sellers still trying to maximize profits on the sale of their home-

it can no longer be "business as usual". You can't expect to reach today's

modern buyers by advertising in the newspaper or by sending out mailers to

other neighbors in the area. Today it's about getting more exposure and bang

for your buck. Home buyers and home sellers want instant access to high

quality photos- we use a professional photographer for all of our listings,

videos featuring the property on youtube (ex. click here) , virtual tours with

interactive floor-plans (ex. click here) and anything else that is going to

showcase the property WAY beyond some local print media. Now I'm not

saying there isn't a place for traditional media- it's a great way for "the agent"

to brand him or herself, but it doesn't reach today's tech savvy buyer and it

does little to get "mass exposure" for the seller.

In order to get maximum exposure, today's "successful" Realtor needs an

incredibly strong web presence. Ask your agent if they have their own personal

website. Also make sure to ask them about facebook (The Walsh Team

currently has 4500+ fans on facebook), twitter, linked-in and blogging. If they

are unfamiliar with any, or how the sites work- MOVE ON... and call me, lol.

Each one is a neccessity and intergral part of our day to day business. It's one

of the main reasons we have averaged 30 transactions a year and over

$150,000,000 in sales for the past 6 years.

So whether you're buying or selling real estate, make sure you are working

with someone who is "connected". You shouldn't have to wait all day for a

call-back and emails and txts should be instant and common practice. In a

volatile market you need to know that even when your agent is sleeping, he or

she is still working for you.

Click Here to View our Listings

The Walsh Team: Top Producing REALTORS® at the William Raveis office in Wellesley, MA, specializing in Luxury Real Estate, Antique Homes and Estates, Equestrian Properties and ALL other home sales and property types in the Metro West area.