As of I still wasn’t sure what common links would arise when talking to local experts about trends in the media. Now that I have a couple interviews in the can, it’s become clear.
Whether you’re talking about the future of television, news, or advertising, it’s all about speed, personalization, and interactivity. These three things are the driving considerations behind the advancement of all media today.
Television:
Find out what's happening in Wellesleywith free, real-time updates from Patch.
Speed – Fiber optic cables, faster processors, and better compression algorithms have allowed huge (high quality) files to be compressed, streamed, and shared faster than ever.
Personalization – On-demand, menu driven content makes for a viewing experience that’s all about THE VIEWER.
Find out what's happening in Wellesleywith free, real-time updates from Patch.
Interactivity – With the blending of televisions and computers the old way of passive viewing will give way to embedded metadata within videos that allows viewers to click on products within a video to say, purchase a product or make a comment.
News:
Speed – Weekly and even daily publications are simply no longer fast enough for today’s audience. Twitter, Facebook, and Patch give the public moment-by-moment, real-time updates.
Personalization – First of all, two of the three sites I just mentioned are personal sites to begin with, and Patch is personal due to the fact that it’s hyperlocal. It’s intended to apply to YOU and your community.
Interactivity – These new models of information sharing are literally changing the world. People comment, share, and organize so effectively now that dictators have been toppled, scandals have been revealed, and some of the most stunning images from recent natural disasters have come from individuals with cell phones rather than reporters with camera operators.
My advertising interview has yet to be completed, but the focus will remain on these three key elements. I’m curious how speed, personalization, and interactivity play a role in the advertising industry today.
Feedback is always appreciated. Please don’t hesitate to send me your thoughts: erich@wellesleychannel.tv
As always, to those of you interested in learning about television production...
WCAC offers some excellent classes on shooting, editing, and producing. I encourage anyone with a creative impulse to come and check us out. Currently, I am offering a NEW CLASS for anyone interested in learning how to produce a reality show. I will walk you through the steps from concept to execution. Learn how to take your great idea and make it a reality! Admission is rolling, so as soon as we have enough interested parties we’ll get started…
